Burnout is not a YouTuber's problem as much as a modern condition. Overtime at McDonalds and Amazon is algorithmically calculated on short notice, a process called on-demand scheduling, and 41 million Americans are now "independent" workers. The gig economy affects both Uber drivers and social media stars. They both work for opaque algorithms, with a feeling their job could disappear the second the platform decides to change. Meanwhile their public, personal brand -- quantified in a driver rating or view counts -- matters more than anything. Read our full story on Engadget: https://www.engadget.com/2019/12/27/youtube-burnout-generation/ Get More Engadget: • Like us on Facebook: http://www.facebook.com/engadget • Follow us on Twitter: http://www.twitter.com/engadget • Follow us on Instagram: http://www.instagram.com/engadget • Read more: http://www.engadget.com
Youtube